Attractivity

"The attractivity is a dynamic scoring which analyses the strength, direction and growth of each business giving a prospective economic profile of a company."

It is a score (up to 20) that gives an intrinsic and economic value of the companies through the following four essential value creating factors :

R.M.V.*

" The R.M.V is a full operating return perceived by the investors for a given market value"

*Return on Market Value